The Crazy Water Crystal Program, a 15-minute commercial for a Patent Medicine elixir, aired regionally and on NBC networks between 1935-1940 from the lobby of the Crazy Water Hotel in Mineral Wells, Texas. The show's host promoted Crazy Crystals, a snowy residue originating from the Crazy Well, believed to have healing properties. In exchange for the advertisement, listeners enjoyed early Country Western and Bluegrass music played by mostly country and hillbilly groups. The program contributed to a booming tourist industry in Mineral Wells, based on the alleged health benefits of the local waters. Actress Mary Martin featured on the show before achieving fame on Broadway and in Hollywood. A large Crazy Water Crystal sign was displayed during the 1992 Grand Ole Opry opening, and a photo of Hank Snow singing on the program is exhibited in the museum.