Wild Bill Hickok was a popular radio show focused on western adventures, aimed at younger audiences. The story revolved around Marshal Wild Bill Hickok, played by Guy Madison, and his sidekick Jingles B. Jones, played by Andy Devine. The show's format included the heroic duo getting into various predicaments, fighting and eventually winning against all odds, before riding off in search of another adventure. The tone and style of the show were similar to other radio western shows of the time, adhering to a simple plot structure and focusing on action and heroism.

The show first aired on April 1, 1951, and continued until December 31, 1954, initially broadcasting on the Mutual Network with sponsorship from Kellogg Cereals. The show then transitioned to television from 1955 to 1958. From the 274 episodes produced, approximately 268 are still believed to be available today. Notable figures involved in the production included announcer Charlie Lyon and director Paul Pierce. Wild Bill Hickok competed with other radio western heroes such as Roy Rogers and the Cisco Kid, who also successfully transitioned from radio to television. The show's commercial jingles and advertisements from Panhandle Jim were also memorable highlights, promoting Kellogg's Corn Pops to the show's passionate fan base.

Sources: archive.org, otrcat.com