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  • Comedy

Old Gold Comedy Theater was a radio show that aimed to bring light-hearted entertainment to its audience. The show took its inspiration from the successful format used by the Lux Radio Theatre and Cecil B. DeMille. As a comedy series, it featured adaptations of movie scripts and top-notch actors, with each episode providing fast-paced, farcical stories and romantic "Boy and Girl Fall in Love Against The Odds" themes. Silent film star, Harold Lloyd, who had worked with film pioneer Cecil B. DeMille, was enlisted to host and present the plays. Lloyd became part of the action of the show, participating in the "play within a play" commercials and introducing the featured stories, which were primarily screwball comedies.

The radio show aired on NBC for a single season, with episodes broadcasted from October 29, 1944, to June 10, 1945. It was produced by the Lennen and Mitchell ad agency for the Lorillard Tobacco Company, the makers of Old Gold cigarettes. Out of the 32 episodes that were aired during its time, 30 are still in circulation today. The show was a unique merge of movies and radio and aimed to differentiate itself from other movie anthology programs with its concentration on screwball comedies and Lloyd's involvement. While the comedy adaptations were well-written for radio, a downside was the 30-minute format, which forced significant cuts from the original movie scripts, often resulting in the loss of humor and story elements.

Sources: archive.org, otrcat.com