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The Light Crust Doughboys was a radio show featuring a Western swing band from Texas that achieved peak popularity during the years leading up to World War II. Created to promote Lightcrust Dough Flour, the show had the Doughboys dressing up like bakers in white uniforms and poofy hats to perform their 1940s era country music. The group, formed in 1929, saw numerous changes in its lineup, including well-known Western swing musicians Bob Wills and Milton Brown. The show's format often included the Doughboys joking around, hooting, and hollering between songs.

Broadcasting began in the early 1930s, with the Doughboys touring for many years until 1942 when several members went off to war. After a hiatus, they resumed broadcasting from 1946 until 1950. W. Lee "Pappy" O'Daniel, the original manager of the Lightcrust Doughboys, was eventually fired in 1935 due to his overbearing nature and dislike for the band's "hillbilly music." He then formed a new band, Pat O'Daniel and his Hillbilly Boys, which went on to have its own radio show.

Sources: wikipedia.org, otrcat.com