Wild Bill Hickok was a popular radio show that aired from April 1, 1951, to December 31, 1954, on the Mutual Broadcasting System before transitioning to television from 1955 to 1958. Sponsored by Kellogg Cereals, the show targeted a younger audience and featured Marshal Wild Bill Hickok, played by Guy Madison, and his comic sidekick, Jingles B. Jones, played by Andy Devine. The duo would ride through the West on their horses, Buckshot and Joker, seeking adventure and battling villains in storylines similar to other classic western shows of the era.

The series was announced by Charlie Lyon and directed by Paul Pierce, with famous Hollywood actors playing the roles of bad guys and townsfolk. Wild Bill Hickok competed with other popular western heroes like Roy Rogers and The Cisco Kid, but had a tamer tone, possibly due to its Kellogg sponsorship. The show included catchy jingles and memorable catchphrases, and with 268 out of 274 episodes still available, Wild Bill Hickok remains a classic western adventure worth revisiting.