Hosted by Ralph Edwards, Truth or Consequences was a popular and wildly entertaining game show that aired during the golden age of radio. Sponsored by brands like Duz soap, Ivory soap, Philip Morris, and Pet Milk, the show captivated audiences with its challenging questions and hilarious consequences for wrong answers.
Originating as a parlor game that Edwards and his wife adapted for radio, Truth or Consequences quizzed contestants with questions sent in by listeners, who earned $10 for each aired question. The show's real draw, however, were the wacky consequences contestants faced after failing to answer a question correctly. Examples included a man being asked to make love to a skunk, a woman proposing to her date, and a soldier phoning his girlfriend while another woman flirted with him. These zany consequences led Life Magazine to describe the show as "the nearest thing to insanity in radio today."
The writers on the show spent weeks, even months, preparing creative and outrageous gags to delight the audience, such as having a contestant woo a real seal on stage. So tune in for a listen, but be prepared to be in stitches from the unbridled hilarity that is Truth or Consequences!