The Light Crust Doughboys was a western swing band formed in 1931 to promote Light Crust Flour. Created by Bob Wills and Milton Brown, the band featured lively 1940s country music and amusing antics. Initially managed by W. Lee "Pappy" O'Daniel, the group achieved peak popularity leading up to WWII, launching the careers of western swing pioneers and giving a platform to talented musicians. Although the Doughboys disbanded in 1942, Marvin Montgomery led a new version of the band in the 1960s, and a contemporary group has been performing since the 1990s.

The band was linked with radio and advertising, popularized through live performances, broadcasts, and even a role in the 1936 Gene Autry film, Oh, Susanna!. The Lightcrust Doughboys received various accolades, including being charter inductees into the Texas Western Swing Hall of Fame and the Rockabilly Hall of Fame. The Light Crust Doughboys Hall of Fame and Museum, which opened in 2005, moved to the Auvenshine Library at Hill College in 2015, preserving the band's legacy.